MailUp for non-profit groups: how Médecins Sans Frontières increased its donations
After focusing on the banking & finance sector with BPER Banca, the food and wine sector with Slow Food and the retail industry with Giochi Preziosi, we have now begun to gain insight into the dynamics of the non-profit world, by exploring the case of the world’s largest independent medical-humanitarian organization: Médecins Sans Frontières (MSF), which was awarded the Nobel Peace Prize in 1999.
The organization’s relationship with its members is based on solidarity and trust, acting as a bridge between the distance that separates the donor from the regions, in 70 countries around the world, where Médecins Sans Frontières tackles health emergencies caused by conflicts, natural disasters, epidemics and poverty on a daily basis.
From developing integrations to strategic support, from creating creative concepts to optimizing results.
The email, the preferred way of communicating with donors
It is an extensive program of humanitarian activities, which Médecins Sans Frontières communicates through words, pictures and eyewitness accounts, in order to emotionally engage its recipients and encourage them to support the organization through their donations, which still make up 99% of funding.
With MailUp, Médecins Sans Frontières Italy has an ally to personally communicate with regular, occasional and potential donors. Our advanced segmentation and reporting features as well as A/B testing have allowed the organization to develop an ongoing dialogue and build up a bond of trust, which is an essential factor to encourage generosity.
Campaigns developed with MailUp have led to significantly improved results, such as the 14.19% rise in one-off donations. We tell you about this success story in our case study, presented through various stages: from the initial objectives, the strategy adopted and results achieved, through to the best practices for the sector.
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