MailUp & PrestaShop: integration is here!

Founded in 2007, PrestaShop has seen rapid growth, becoming the choice for the creation of as many as 250,000 online shops in 195 countries. This was a point of interest for MailUp: having already developed integrations with leading e-commerce systems (including Magento and Shopify), it is now integrating them with an advanced and intuitive tool to implement marketing strategies also for those who use PrestaShop.

The extension was developed by the Italian agency Pronesis, PrestaShop’s official partner, which specializes in developing and promoting e-commerce sites and sales-oriented websites. What we have today is a streamlined and effective solution, which is easy to implement, enabling you to make the most of the integration between the sales platform and email mailing system. By synchronizing the data, you can find out users’ buying habits, behavior and interests, laying the groundwork to set up efficient and high-performing triggered emails.

The extension is extremely simple to install and comes with useful PDF documents, including all technical and setup information.

Once installed, the module will quickly and intuitively let you:

• Automatically transfer your customers’ data and orders from PrestaShop to MailUp
• Divide customers and newsletter subscribers into different groups on the MailUp platform (do you know how to segment mailings correctly?)
• Export all existing customers and newsletter subscribers, including all of their respective profiling data
• Transfer information on abandoned carts (extremely useful for automated re-engagement campaigns to convert suspended carts into orders)
• Always keep subscriptions and cancellations aligned between your e-commerce and MailUp
• Schedule updates between the platforms, while tracking the action log through an easy-to-use console.

The MailUp module is guaranteed to have absolute compatibility with PrestaShop versions 1.5 to 1.6.1.6. From the time you buy, you can take advantage of 3 months’ free support directly through the PrestaShop Addons Marketplace customer service team. The module is available for sale here.