What can SMTP do for your Email Marketing?

We know that the present and future of messaging technologies depend on quality mailings and personalized communications. Here we’re not only talking about promotional campaigns and product launches, but also the simplest transactional emails, which are often managed with CMS, CRM, ERP or (for those working in the field) e-commerce management systems.

But how can we combine personalization with quality mailings in the vast ocean of transactional emails? The key word is SMTP: A key piece of email technology since the early 80s, to which MailUp has added something extra to give a major boost to its resources and performance.

But let’s take a step back to find out what SMTP stands for and how it is evolving into SMTP+: from a simple transmission protocol (with the risk of spam and phishing interference) to servers for sending personalized transactional emails with high delivery rates.

Let’s look at Wikipedia‘s definition of SMTP:

Let’s look at things from a different angle: Every time you send an email, it is sent and delivered through an SMTP server – a sort of digital postman who takes care of delivering the message.

Its simplicity is both the strength and weakness of SMTP: SMTP servers are associated with providers like Libero, Gmail or Outlook – those used by all private citizens – and are tied to unmonitored IP addresses.

This means that when we send an email, we could be sharing the same IP as a spammer: This is something which damages our mailing reputation, inevitably affecting the correct delivery of our own clean messages. Many brands that send their transactional emails from e-commerce, CMS, CRM, ERP and Exchange systems find themselves subject to this shared reputation.

To break the deadlock, MailUp provides an integratable mail server: It’s called SMTP+ and can connect with virtually all external systems – e-commerce, CRM, WordPress blogs or any other content management system – guaranteeing fast delivery, high delivery rates, sending features and personalized messages, as well as systematic tracking of all mailings… Basically the key qualities that make the MailUp platform stand out.

With varying market segments and business sizes, there can be a very wide range of needs. However, we can group them into macro-areas, without forgetting that MailUp offers support and tools to develop all kinds of integration through API credentials, batch FTPs and web services. SMTP+ can be connected to:

• E-commerce services
  To send transactional emails relating to the whole buying process, quickly and with high deliverability.
• For your inbox
  To optimize the performance of your personal inbox or business email inbox.
• WordPress or Joomla website
  To send emails without affecting the mail server where your blog or website is hosted, keeping reputations separate.
• Applications
  To configure SMTP+ and send messages using the MailUp infrastructure without any further API and integrations.

For example, thanks to MailUp and SMTP+, Jobrapido – a leading search engine for job listings worldwide – can manage the huge flow of standard transactional emails and job alerts, making them totally personalized based on the recipients’ specific interests. This shows how a secure SMTP full of email marketing features lets you combine large volumes of mailings, personalization and high deliverability.

We can see the advantages of SMTP+ in real terms by comparing it with a standard SMTP server:

SMTP+ is a service that’s included in MailUp’s Pro and Enterprise editions. Not familiar with MailUp? Try the platform free for 30 days. Once you’re convinced, you can upgrade to the Pro or Enterprise version to use SMTP+ and many other advanced Email & SMS Marketing and Automation features.