BPER Banca

With its 770 branches across 18 regions of Italy, 8,000 employees and 1.4 million customers, BPER Banca is a bank belonging to the BPER Group, which is currently ranked the sixth banking group in Italy. It currently has four independent commercial banks which are each well-established in their respective areas. In addition to banks, the Group is also includes multiple product and instrumental companies.


La campagna ha fatto registrare un netto incremento dei risultati, grazie a un +7% degli utenti internet banking attivati rispetto allo stesso periodo del 2014.

+ 7 %
Reactivated users compared to 2014
+ 42.1 %
Openings compared to the sector average
+ 12.7 %
Clicks compared to the sector average
BPER Banca
A key pillar of our digital ecosystem was the email channel: we wanted to get off on the right foot with a professional and dedicated platform. The results have been positive since the very first mailing; today emails increasingly contribute to BPER Banca’s marketing and positioning initiatives.

Davide Casimirri
Digital Marketing Specialist, BPER Banca
Best Practices

Create a consistent flow of communications which engages all business channels and tells the story of your brand.

Customize your campaigns based on your recipient and their needs, combining segmentation filters and triggered messages.

Monitor the behavior of your recipients, both before and after the mailing: with A/B testing and statistical reports, you can find out which content and graphics are most effective for your campaigns.