Email & SMS Marketing

After many years, email maintains its position as the digital channel with the highest ROI. Here you'll find everything, absolutely everything you need to know about Email Marketing, from design to personalization, from automation to performance analysis.
Featured Articles

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    9 November 2022
    Reading time: 4 min.
    10 tips to push your Black Friday emails beyond the usual design

    Black backgrounds, countdowns and GIFs… you’ve tried everything for your Black Friday campaigns and, let’s face it, this year you have to come...

    29 October 2019
    Reading time: 7 min.
    10 Ways to Get Better Email Engagement

    If you are using the marketing potential of email, you probably noticed that emails are never equally effective. One message...

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    22 November 2018
    Reading time: 6 min
    2022 Holidays: how to guide your recipients toward making purchases

    Article updated December 1st, 2022

    ...

    2 November 2018
    Reading time: 5 min
    What Can the Best Email Marketing Campaigns Teach Us?

    Whether you’re running a local business or an international digital enterprise, owning an email list is crucial. Email marketing is one of the...

    25 October 2018
    Reading time: 8 min
    9 Can’t-Miss Tips For Your Halloween Email

    Are you in the spooky spirit of Halloween this week? Not only is Halloween an especially fun and festive holiday, but businesses increasingly...

    27 September 2018
    Reading time: 9 min
    How to Write Effective Email Subject Lines

    But where does it derive its power from? There are many answers to this question, but one of them definitely stands out from the crowd: almost...

    18 September 2018
    Reading time: 5 min
    What Differs Good Emails from Mind-Blowing: 7 Factors

    Every time something new comes along in the world of d digital communications, industry experts are quick to proclaim the death of email. At l...

    11 September 2018
    Reading time: 6 min
    3 Email Marketing Tactics to Encourage Impulse Buying

    Why should you care about impulse buying? Because impulse buying accounts for about ...

    4 September 2018
    Reading time: 7 min
    Tutorial: How to Create a Color Blocking Email

    This is a simple technique that goes a long way in inboxes. In this tutorial, we’ll show you how to build a color blocking email of your own i...

    8 August 2018
    Reading time: 5 min
    5 Deadly SMS Marketing Errors

    Strategy not only means creating and building but also dismantling, adjusting, and letting go of some operational aspects that are use...

    1 August 2018
    Reading time: 7 min.
    5 Amazing Copywriting Techniques to Boost Email CTR

    It’s all too easy for your email to get lost in your recipient’s inbox with that amount of email.

    How can you break th...