Email & SMS Marketing

After many years, email maintains its position as the digital channel with the highest ROI. Here you'll find everything, absolutely everything you need to know about Email Marketing, from design to personalization, from automation to performance analysis.
Featured Articles

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    9 November 2022
    Reading time: 4 min.
    10 tips to push your Black Friday emails beyond the usual design

    Black backgrounds, countdowns and GIFs… you’ve tried everything for your Black Friday campaigns and, let’s face it, this year you have to come...

    29 October 2019
    Reading time: 7 min.
    10 Ways to Get Better Email Engagement

    If you are using the marketing potential of email, you probably noticed that emails are never equally effective. One message...

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    26 February 2019
    Reading time: 8 min
    Managing unsubscribers: how to create your flow with Database Building

    Just last week we talked about ...

    19 February 2019
    Reading time: 8 min
    How to Create an Onboarding Process Flow for the Email Channel

    Last week we presented a brand-new area of the MailUp platform: ...

    6 February 2019
    Reading time: 8 min
    Expand your Audience with MailUp’s New Database Building Area

    You may have created the most high-performing email, with the most irresistible offer, but without an adequate audience the r...

    29 January 2019
    Reading time: 10 min
    New Bounce Handling for Improved Deliverability

    Article updated on february 2023

    ...

    15 January 2019
    Reading time: 10 min
    Rendering Emails Across Email Clients: Challenges and Workarounds

    Most emails received in the inbox show the following:

    The email client displaying “Click here to download pictur...

    18 December 2018
    Reading time: 8 min
    5 Great Ways To Grow Your Email List

    Growing an engaged mailing list i...

    13 December 2018
    Reading time: 12 min
    16 Tips for Creating High-Performing B2B Newsletters

    That means your email newsletter will expand the reach of your content, paving the way for more leads and sales.

    But w...

    11 December 2018
    Reading time: 8 min
    Email & Mobile: all you need to know about responsive design

    There is a fact that we all know by now, that we have all memorized: nowadays almost half of all emails are opened on mobile....

    27 November 2018
    Reading time: 5 min
    6 Essential Tips for Creating Irresistible Email Headlines That Can’t Not Be Clicked

    So many people have bloated email inboxes these days, so while they’re scrolling to see what suits them, you need to do everything you can in...