Email & SMS Marketing

After many years, email maintains its position as the digital channel with the highest ROI. Here you'll find everything, absolutely everything you need to know about Email Marketing, from design to personalization, from automation to performance analysis.
Featured Articles

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    9 November 2022
    Reading time: 4 min.
    10 tips to push your Black Friday emails beyond the usual design

    Black backgrounds, countdowns and GIFs… you’ve tried everything for your Black Friday campaigns and, let’s face it, this year you have to come...

    29 October 2019
    Reading time: 7 min.
    10 Ways to Get Better Email Engagement

    If you are using the marketing potential of email, you probably noticed that emails are never equally effective. One message...

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    Read all the posts about Email & SMS Marketing
    24 July 2018
    Reading time: 6 min
    How Much Are Your Campaigns Worth? All About The ROI of Email Marketing

    It is the metric that spans across all the digital marketing channels, the one on which all other metrics converge, the one t...

    17 July 2018
    Reading time: 7 min
    Summer Makes Open Rates Plummet? 5 Ideas To Avoid It

    Even marketers go on vacation. What is the best way to avoid compulsively checking the MailUp platform while sunbathing on the beach? ...

    12 July 2018
    Reading time: 10 min
    11 things you did not know you could do with MailUp

    Creation, sending, and reporting. These are the functional macro-areas par excellence of an Email Marketing platform. However...

    3 July 2018
    Reading time: 6 min
    Quick Guide: How To Create A Mailing List

    While searching Google for instructions on creating a mailing list, almost all results focus on operations provided by Gmail...

    26 June 2018
    Reading time: 10 mins
    Do You Know What Are The Most Important Email Marketing KPIs?

    Marketing today is data-driven. This means that operations are driven by data, both in the strategy generation...

    19 June 2018
    Reading time: 7 mins
    How To Take Advantage Of Transactional Emails To Increase Sales

    For convenience, we still call them transactional emails, underlining their logistic, bureaucratic...

    12 June 2018
    Reading time: 4 mins
    5 Myths About Marketing Automation, Debunked

    Marketing Automation is still scary for marketers. Its rate of adoption was measured last year by the MailUp Statisti...

    15 May 2018
    Reading time: 7 min
    How To Personalize Your Emails With Dynamic Fields, Images and Contents

    Today email marketing is developing along two lines: on the one hand it is leaning towards the automation of processes, and o...

    8 May 2018
    Reading time: 8 min
    4 Steps To More Relevant Email Profiling

    In today’s world, simply reaching a recipient’s inbox is not enough. Relevance has become the main factor of a campaign’s suc...