Digital Strategy

As vast as it may be, Email Marketing is a piece within a complex digital ecosystem. In this section, you'll find advice and best practices to follow to articulate and improve your marketing and digital communication strategies.
Featured Articles

    Subscribe to our newsletter

    21 September 2021
    Reading time: 4 min.
    Increase your subscribers with the new MailUp for WordPress plugin

    Provide your WordPress site with a contact form. This is the first move for turning occasional visitors into new list...

    19 September 2017
    Reading time: 12 min
    30+ Tested Tools for Better Content Marketing

    Content Marketing is a multifaceted discipline that requires a large investment of time and energy to produc...

    256x218
    TRY MAILUP
    Activate now the free trial to discover MailUp's potential.

    From developing integrations to strategic support, from creating creative concepts to optimizing results.

    Read all the posts about Digital Strategy
    16 March 2021
    Reading time: 6 min.
    Women in Digital Marketing: does the sector cope with equal opportunities?

    In recent years, the quality of the work culture has grown to be a key social issue. It’s among the top sources of concern for workers every y...

    9 March 2021
    Reading time: 4 min.
    What’s phygital? And why does it benefit your business?

    How many times have we gone to a store to see, touch, and try out a product to then leave empty-handed and order it online? And how many other...

    2 March 2021
    Reading time: 6 min.
    How to create an effective marketing plan

    Company objectives for the new year have just been unrolled at the start of 2021. The dreaded request from your boss has arrived. The time is...

    18 February 2021
    Reading time: 6 min.
    SMEs and Post-Covid: Recovery Must Include Digital Integration

    2020 was a particular, difficult year full of challenges and changes that upset every sector and area, from the sphere of work and the economy...

    9 February 2021
    Reading time: 6 min.
    Neuromarketing and Email Marketing: the perfect combination

    What does psychology have to do with economics? 95%! 

    This is what behavioral e...

    29 January 2021
    Reading time: 6 min.
    Customer Advocacy: what it is, how it’s measured, and why it’s essential for a brand’s success

    Purchasing processes increasingly place customers and their needs at the center. Hence, Customer Advocacy is more than a simple tool: it’s a m...

    28 January 2021
    Reading time: 6 min.
    Google December 2020 Core Update: what changed with the latest Google update

    The year that just ended certainly didn’t spare itself in terms of upheavals, and as if that weren’t enough, Google saw to adding another shak...

    21 January 2021
    Reading time: 4 min.
    Xiaomi and the new e-commerce: the last frontier of shopping experience personalization

    Personalization, omnichannel, and data integration. These are the key factors that allow creating unique shopping exp...

    14 January 2021
    Reading time: 6 min.
    7 Digital Marketing Trends for 2021

    We still don’t know how the Covid-19 pandemic will evolve and what the year that has just begun will be like, but we can identify the trends t...