Digital Strategy

As vast as it may be, Email Marketing is a piece within a complex digital ecosystem. In this section, you'll find advice and best practices to follow to articulate and improve your marketing and digital communication strategies.
Featured Articles

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    21 September 2021
    Reading time: 4 min.
    Increase your subscribers with the new MailUp for WordPress plugin

    Provide your WordPress site with a contact form. This is the first move for turning occasional visitors into new list...

    19 September 2017
    Reading time: 12 min
    30+ Tested Tools for Better Content Marketing

    Content Marketing is a multifaceted discipline that requires a large investment of time and energy to produc...

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    From developing integrations to strategic support, from creating creative concepts to optimizing results.

    Read all the posts about Digital Strategy
    6 October 2020
    Reading time: 5 min.
    Deliverability: the guide that explains how to increase your mailings’ deliverability

    But there are a number of intermediate steps you must be sure to carry out in order to get there, and some metrics that deserve your attention...

    22 September 2020
    Reading time: 6 min.
    E-commerce: the guide that helps you sell online with email and SMS

    This year, e-commerce was the true star of the online stage. In a sudden, unexpected emergency where all predictions were in...

    8 September 2020
    Reading time: 6 min.
    Autumn checklist for your email marketing activities

    This is the week that many people go back to work after their summer vacation. Some clearly suffer, while instead others have been looking for...

    3 September 2020
    Reading time: 6 min.
    Mobile-friendly, responsive, and hybrid-design emails: here are the differences

    Designing an email is never easy: in addition to a suitable template and graphics, you need to make sure the user experience is smooth and sat...

    1 September 2020
    Reading time: 6 min.
    Marketing psychology: improve your email design by exploiting how your customers’ minds work

    And the only real secret that needs to be respected is that in addition to being a marketer, you have to be a bit of a psychologist too.

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    27 August 2020
    Reading time: 6 min.
    UX design: how to design user experiences for email marketing

    User experience (UX) is at the very foundation of the design of web pages and online content today. Statistics say that ...

    28 July 2020
    Reading time: 6 min.
    Email marketing & e-commerce: a research on the Covid-19 impact

    During the emergency, both companies and citizens asked many questions on how this unprecedented pandemic has been affecting ...

    14 July 2020
    Reading time: 7 min.
    UX Design and SEO synergy boosts site traffic

    A decade ago, SEO rankings were the sole company goal: in a nutshell, the optimization strategies aimed at inserting the grea...