Digital Strategy

As vast as it may be, Email Marketing is a piece within a complex digital ecosystem. In this section, you'll find advice and best practices to follow to articulate and improve your marketing and digital communication strategies.
Featured Articles

    Subscribe to our newsletter

    21 September 2021
    Reading time: 4 min.
    Increase your subscribers with the new MailUp for WordPress plugin

    Provide your WordPress site with a contact form. This is the first move for turning occasional visitors into new list...

    19 September 2017
    Reading time: 12 min
    30+ Tested Tools for Better Content Marketing

    Content Marketing is a multifaceted discipline that requires a large investment of time and energy to produc...

    256x218
    TRY MAILUP
    Activate now the free trial to discover MailUp's potential.

    From developing integrations to strategic support, from creating creative concepts to optimizing results.

    Read all the posts about Digital Strategy
    7 January 2021
    Reading time: 6 min.
    A how-to guide on chatbots for an anti-COVID-19 strategy

    New needs and urgencies have emerged since the pandemic’s onset. First, this has involved the need for companies to constantly provide informa...

    7 January 2021
    Reading time: 7 min.
    Starting 2020 off right: 4 strategic directions

    Welcome 2020:we have 12 months of work ahead of us to improve upon last year’s endeavors.This year’s first p...

    14 December 2020
    Reading time: 6 min,
    Millennial and Gen Z: how their shopping habits are changing in the Covid-19 era

    Millennials and Gen Z represent about ...

    9 December 2020
    Reading time: 6 min.
    Food & Beverage: 6 best practice for surviving the crisis

    Upon reaching the end of this anomalous year, we can say that 2020 definitely won’t be pleasantly remembered by companies in the Food & Be...

    1 December 2020
    Reading time: 6 min.
    Content marketing in the COVID-19 era: how the crisis is affecting the future of content

    The drastic socioeconomic impact of the crisis has made companies readjust their marketing strategies and programs since the onset of the coro...

    24 November 2020
    Reading time: 6 min.
    6 tips to prepare for the 2020 holidays during the COVID-19 era

    The coronavirus pandemic and lockdown have radically transformed people’s habits, especially when it comes to purchases. This has significantl...

    17 November 2020
    Reading time: 6 min.
    Tailoring to enhance: 5 useful tips on the customer journey

    Digital users behave and get in contact with a brand in a much more variable and dynamic way than traditional ones. Instead of a linear custom...

    12 November 2020
    Reading time: 5 min.
    How Technology Changes the Way Businesses Communicate with Customers

    A decade ago, communication with customers was limited to phone calls, letters, and emails. Today, with the rise of AI, VoIP, IM tools, and so...

    10 November 2020
    Reading time: 6 min.
    Banking and finance: 3 keys for digital success in 2020

    The communication processes of a bank and even financial intermediaries used to be designed and built around offering a service. Then there wa...