Digital Strategy

As vast as it may be, Email Marketing is a piece within a complex digital ecosystem. In this section, you'll find advice and best practices to follow to articulate and improve your marketing and digital communication strategies.
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    21 September 2021
    Reading time: 4 min.
    Increase your subscribers with the new MailUp for WordPress plugin

    Provide your WordPress site with a contact form. This is the first move for turning occasional visitors into new list...

    19 September 2017
    Reading time: 12 min
    30+ Tested Tools for Better Content Marketing

    Content Marketing is a multifaceted discipline that requires a large investment of time and energy to produc...

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    From developing integrations to strategic support, from creating creative concepts to optimizing results.

    Read all the posts about Digital Strategy
    13 May 2021
    Reading time: 6 min.
    MailUp keeps on improving: here’s all the platform news from the past months

    The first four months of 2021 brought a breath of fresh air to MailUp.

    Constant improvement on the platform never stopped, along with o...

    11 May 2021
    Reading time: 4 min.
    Digitalization and SMEs: here is where we are

    Let’s drop in again on SMEs and digitalization. Over the last year, this topic has often captured our attention and that of m...

    4 May 2021
    Reading time: 4 min.
    IT metrics to ensure speed and quality for your business

    “Power is nothing without control” was the slogan of a well-known company that I had worked for almost 20 years ago. I saw it everywh...

    29 April 2021
    Reading time: 4 min.
    How to choose the right writing style for your purpose

    When it comes to the rules of writing, the fact is that there’s no single definitive set of grammatical rules. However, there are several esta...

    15 April 2021
    Reading time: 4 min.
    The complete guide to lead generation for SME owners

    Be honest. How many times in the last month have you heard, “If you liked our products, can you please drop us a review on Google?” or “Please...

    8 April 2021
    Reading time: 4 min.
    Newspapers vs. newsletters: how the world of information is changing

    Every decline is always accompanied by a parallel rise in something else: this was true for music, when cassettes gave rise to CDs first and t...

    6 April 2021
    Reading time: 4 min.
    Empathy-driven design: a definition, the benefits, and practical applications to design valuable user experiences

    We like to say that those who follow a human-centered design approach, no matter if they’re designers or not, are empathy driven...