Email & SMS Marketing

After many years, email maintains its position as the digital channel with the highest ROI. Here you'll find everything, absolutely everything you need to know about Email Marketing, from design to personalization, from automation to performance analysis.
Featured Articles

    Subscribe to our newsletter

    9 November 2022
    Reading time: 4 min.
    10 tips to push your Black Friday emails beyond the usual design

    Black backgrounds, countdowns and GIFs… you’ve tried everything for your Black Friday campaigns and, let’s face it, this year you have to come...

    29 October 2019
    Reading time: 7 min.
    10 Ways to Get Better Email Engagement

    If you are using the marketing potential of email, you probably noticed that emails are never equally effective. One message...

    256x218
    By your side to grow, every day

    From developing integrations to providing strategic support, from creating creative concepts to optimizing results.

    Read all the posts about Email & SMS Marketing
    16 September 2021
    Reading time: 4 min.
    5 Email Marketing tips for the return-to-office month

    September, being a bit like January, brings a lot of new resolutions and objectives for the right planning and strategy restart after summer v...

    14 September 2021
    Reading time: 6 min.
    The power of reviews: how to integrate them into your emails to boost sales

    Have you ever heard of social proof? It’s the ...

    9 September 2021
    Reading time: 6 min.
    Re-engage your customers with winback email: 5 examples of irresistible campaigns

    It’s hugely satisfying when a contact says “yes” after a long courtship, or when you succeed in surprising him or her. Gaining a new contact c...

    2 September 2021
    Reading time: 4 min.
    How Email Newsletters Affect Your Brand’s Reputation

    An email newsletter is an awesome way to kick-start your holiday campaign. But don’t rush into sending out the emails yet. The thing is that t...

    26 August 2021
    Reading time: 4 min.
    5 of the best Digital Marketing newsletters to subscribe to

    To help every marketer in this difficult battle against time, we’ve selected the top 5 digital marketing newsletters that can’t be missed.

    ...

    24 August 2021
    Reading time: 4 min.
    How to Write Corporate Email Newsletters That People Will Read

    Email is the main source of communication at work and corporate emails are still an important part of ...

    3 August 2021
    Reading time: 4 min.
    How newsletters are changing the publishing world (or how publishing is adapting)

    In the previous issue on the newslette...

    29 July 2021
    Reading time: 4 min.
    How to scientifically select super persuasive images for your emails

    In online promotion it’s essential to know how to attract attention and consequently persuade people to take action and responding to you. Thi...

    27 July 2021
    Reading time: 6 min.
    Anatomy of a Wrong Email: 10 Email Marketing Mistakes to Avoid

    We often dwell on the more sophisticated and specific aspects of a campaign and end up neglecting the basics. However, the latter make up the...