Email & SMS Marketing

After many years, email maintains its position as the digital channel with the highest ROI. Here you'll find everything, absolutely everything you need to know about Email Marketing, from design to personalization, from automation to performance analysis.
Featured Articles

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    9 November 2022
    Reading time: 4 min.
    10 tips to push your Black Friday emails beyond the usual design

    Black backgrounds, countdowns and GIFs… you’ve tried everything for your Black Friday campaigns and, let’s face it, this year you have to come...

    29 October 2019
    Reading time: 7 min.
    10 Ways to Get Better Email Engagement

    If you are using the marketing potential of email, you probably noticed that emails are never equally effective. One message...

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    20 July 2021
    Reading time: 6 min.
    Transactional emails and SMS: a full guide of the top performing messages

    What are transactional emails? In case you’re unfamiliar with the term, don’t worry: this guide is meant to offer you a compl...

    15 July 2021
    Reading time: 4 min.
    The top 5 emails of summer (+ 5 seasonal Email Marketing tips)

    As we know, summer always gives brands new opportunities to strike up the conversation and re-establish contact with the user. There’s always...

    13 July 2021
    Reading time: 4 min.
    5 Vital Things to Know Before Starting an Email Marketing Campaign

    According to ...

    8 July 2021
    Reading time: 6 min.
    The top 5 Email Marketing campaigns to celebrate Pride Month

    UPDATE: We’ve updated our top 5 Email Marketing Pride campaigns! Here’s the list of our wi...

    6 July 2021
    Reading time: 4 min.
    Newsletter: the queen of the media diet

    Over recent months, here on the MailUp blog, ...

    15 June 2021
    Reading time: 4 min.
    5 best way to integrate search engine and Email Marketing

    Your content needs to be so appealing , that the traffic would consider your website a worth visiting for. Once your content...

    10 June 2021
    Reading time: 4 min.
    2021 SMS Statistical Observatory: a focus on SMS Marketing in 2020

    This focus, just like its tw...

    8 June 2021
    Reading time: 6 min.
    5 formatting rules to improve the readability of emails and landing pages

    Did you ever wonder how your users read the content of your emails and web pages?

    If so, you may have found the enormous amount of stud...