Email & SMS Marketing

After many years, email maintains its position as the digital channel with the highest ROI. Here you'll find everything, absolutely everything you need to know about Email Marketing, from design to personalization, from automation to performance analysis.
Featured Articles

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    9 November 2022
    Reading time: 4 min.
    10 tips to push your Black Friday emails beyond the usual design

    Black backgrounds, countdowns and GIFs… you’ve tried everything for your Black Friday campaigns and, let’s face it, this year you have to come...

    29 October 2019
    Reading time: 7 min.
    10 Ways to Get Better Email Engagement

    If you are using the marketing potential of email, you probably noticed that emails are never equally effective. One message...

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    1 June 2021
    Reading time: 6 min.
    5 tips to enhance your customer care with Email Marketing

    “It takes months to find a customer…seconds to lose one.”

    Vince Lombardi...

    25 May 2021
    Reading time: 6 min.
    Email Marketing strategies to face the slow sales months

    Black Friday, Cyber Monday, Christmas, New Year’s Eve, Epiphany, and winter sales—November to February are companies’ top hustle and bustle pe...

    20 May 2021
    Reading time: 6 min.
    What’s the secret to greater email Open Rates? It’s not (only) the subject.

    For sure, the Open Rate is one of the main metri...

    18 May 2021
    Reading time: 10 min.
    Measuring to improve: Email Marketing metrics

    “If you can’t measure it, you can’t improve it.” 

    Peter...

    6 May 2021
    Reading time: 6 min.
    Email turns 50: here’s its history, and how it’s changed over time

    Email turns 50, and after half a century of history, it continues to play an important role in the world of contemporary communication. Despit...

    13 April 2021
    Reading time: 4 min.
    MailUp Statistical Observatory 2021: Email Marketing in the year of Covid

    In recent months we have often talked about how the pandemic has affected Email Marketing, determining the need to exploit the email channel a...

    1 April 2021
    Reading time: 6 min.
    Personalizing SMS Marketing: 5 best practices to give your mailing that personal touch

    Users really appreciate SMS as a tool: about ...

    30 March 2021
    Reading time: 6 min.
    The complete email design checklist, from design to delivery

    The design of a message is your branded business card for the recipient. It impacts all on-mail metrics.

    As a matter o...

    23 March 2021
    Reading time: 4 min.
    How to Use Email Branding to Increase Your Brand Awareness

    The rise of social networks and mobile commerce has somewhat cut back Email Marketing. Nevertheless, Email Marketing is still required as an e...