Email & SMS Marketing

After many years, email maintains its position as the digital channel with the highest ROI. Here you'll find everything, absolutely everything you need to know about Email Marketing, from design to personalization, from automation to performance analysis.
Featured Articles

    Subscribe to our newsletter

    9 November 2022
    Reading time: 4 min.
    10 tips to push your Black Friday emails beyond the usual design

    Black backgrounds, countdowns and GIFs… you’ve tried everything for your Black Friday campaigns and, let’s face it, this year you have to come...

    29 October 2019
    Reading time: 7 min.
    10 Ways to Get Better Email Engagement

    If you are using the marketing potential of email, you probably noticed that emails are never equally effective. One message...

    256x218
    By your side to grow, every day

    From developing integrations to providing strategic support, from creating creative concepts to optimizing results.

    Read all the posts about Email & SMS Marketing
    17 March 2021
    Reading time: 4 min.
    Here are the top email design trends of 2021

    Catching recipients’ attention in overcrowded inboxes was...

    11 March 2021
    Reading time: 6 min.
    How to write an apology email and turn a failure into an opportunity

    Maybe you’ve sent the wrong promotional code, provided incorrect information, addressed users with an improper campaign or, at worst, used off...

    4 March 2021
    Reading time: 4 min.
    The latest BEE innovations for taking the next step in design optimization

    We’re staying up-to-date and perfecting the functionality of BEE, i.e., the drag & drop editor integrated with the MailUp platform. As alw...

    26 February 2021
    Reading time: 6 min.
    The personalized customer journey reaches banking: the Banco BPM case

    Intercepting the customer at each touchpoint with personalized offers and messages is a best practice. How can we bring it to the banking sect...

    16 February 2021
    Reading time: 4 min.
    Email Audit: what it is, and how it works

    If you think you have excellent campaigns that perform, then here’s the question: “Are data confirming it?” A periodic checkup called...

    11 February 2021
    Reading time: 6 min.
    Delivery arrives to post-COVID inboxes: 21 million items to bridge the gap

    “Coronavirus”; “COVID-19”; “pandemic”; “delivery”; “home”; “free shipping”—these words filled up our inbox during the year that’s just ended....

    4 February 2021
    Reading time: 6 min.
    Email Marketing KPIs to monitor in 2021

    When it comes to Email Marketing and when your goal is to structure effective email campaigns, adopting a data-driven...

    2 February 2021
    Reading time: 6 min.
    Storytelling and email marketing: how to create a winning strategy

    Man lives on stories: from popular legends passed down orally to the creation of movies, to the success of Netflix and today’s endless product...

    26 January 2021
    Reading time: 6 min.
    11 SMS Marketing Tips for Small Business

    These numbers clearly suggest that there are plenty of benefits when it comes to SMS marketing.

    First, it’s a direct and immedi...