Email & SMS Marketing

After many years, email maintains its position as the digital channel with the highest ROI. Here you'll find everything, absolutely everything you need to know about Email Marketing, from design to personalization, from automation to performance analysis.
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    9 November 2022
    Reading time: 4 min.
    10 tips to push your Black Friday emails beyond the usual design

    Black backgrounds, countdowns and GIFs… you’ve tried everything for your Black Friday campaigns and, let’s face it, this year you have to come...

    29 October 2019
    Reading time: 7 min.
    10 Ways to Get Better Email Engagement

    If you are using the marketing potential of email, you probably noticed that emails are never equally effective. One message...

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    21 January 2020
    Reading time: 7 min.
    Lead Magnets: What They Are, How They’re Made, and Some Necessary Tools

    What is the base of any email marketing strategy? ...

    14 January 2020
    Reading time: 8 min.
    How to utilize SMS to get customer feedback

    One is to know and heed the customers’ needs. Another is keeping existing customers to stay associated with...

    10 December 2019
    Reading time: 4 min.
    From mailing lists to segments: the evolution of the database and the new MailUp dashboard

    The concept of mailing lists has accompanied Email Marketing since its inception. But too many companies still consider maili...

    3 December 2019
    Reading time: 7 min.
    Email and HTML: 10 mistakes to avoid

    Is creating emails that are effective and perfectly optimized for mobiles a prerogative of web designers and...

    26 November 2019
    Reading time: 4 min.
    Optimize email delivery: guidance, mythbusters, and tips

    Last update: January 2023

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    19 November 2019
    Reading time: 6 min.
    20 Tips to Improve Your Business Email Etiquette

    With many employees working with emails, there’s great emphasis on etiquette, whether that’s reading or answering them. But,...

    12 November 2019
    Reading time: 5 min.
    Database Building: The 5 Commandments for Subscription Forms

    Seth Godin coined the term Permission Marketing almost a decade ago, which means the set of strategies that have the goal of...

    29 October 2019
    Reading time: 7 min.
    10 Ways to Get Better Email Engagement

    If you are using the marketing potential of email, you probably noticed that emails are never equally effective. One message...

    7 October 2019
    Reading time: 6 min.
    Retention Email Marketing: 7 Techniques to Reduce Churn Rate

    Every company has revolving doors: thenumber of customers acquired alwayscorresponds (naturally) to the number of cus...