Email & SMS Marketing

After many years, email maintains its position as the digital channel with the highest ROI. Here you'll find everything, absolutely everything you need to know about Email Marketing, from design to personalization, from automation to performance analysis.
Featured Articles

    Subscribe to our newsletter

    9 November 2022
    Reading time: 4 min.
    10 tips to push your Black Friday emails beyond the usual design

    Black backgrounds, countdowns and GIFs… you’ve tried everything for your Black Friday campaigns and, let’s face it, this year you have to come...

    29 October 2019
    Reading time: 7 min.
    10 Ways to Get Better Email Engagement

    If you are using the marketing potential of email, you probably noticed that emails are never equally effective. One message...

    256x218
    By your side to grow, every day

    From developing integrations to providing strategic support, from creating creative concepts to optimizing results.

    Read all the posts about Email & SMS Marketing
    6 May 2020
    Reading time: 10 min.
    Customer data quality: no effective strategy without data reliability

    As you’ve often read on our blog, E-mail Marketing isn’t just about campaigns, the latest design, and automatic submissions. That’s just the ...

    28 April 2020
    Reading time: 7 min.
    The rise of phishing during weeks of emergency: best practices and authentication to defend yourself

    Cybercriminals always try to exploit tough times to convey their frauds, be it phishing, scams...

    16 April 2020
    Reading time: 8 min.
    12 examples of transactional emails to boost sales and retention

    According to Epsilon, trans...

    7 April 2020
    Reading time: 8 min.
    Statistical Observatory 2020: results from 12 months of mailings

    We’re pleased to present the results of the latest MailUp Statistical Observatory.

    In this edition, we’ve worked on an...

    31 March 2020
    Reading time: 5 min.
    Email marketing during emergency weeks: our study and some tips

    One of the main activities of the Deliverability team during this period, is to monitor the delivery and performance of MailU...

    3 March 2020
    Reading time: 8 min.
    Emojis & Email: The Latest, Their Impact on Clicks, and Optimization for Screen Readers

    There must be a reason why wetalk about emojis so much, andare so attentive to new ones: those smiley faces characterize our...

    25 February 2020
    Reading time: 6 min.
    Email length: best practices for visual and textual campaigns

    What’s the right email size? Although a common question among companies, this often turns into a puzzle of s...

    6 February 2020
    Reading time: 4 min.
    Click maps: what they are and how they can improve engagement

    Are you familiar with heat maps? These are a way to representdata graphically, with colours representing individual values. T...

    28 January 2020
    Reading time: 9 min.
    The ultimate guide to email segmentation: mindsets, tools, and activities

    When it comes to segmentation, let’s start from the beginning, i.e. from the mailing list concept that has a...