Email & SMS Marketing

After many years, email maintains its position as the digital channel with the highest ROI. Here you'll find everything, absolutely everything you need to know about Email Marketing, from design to personalization, from automation to performance analysis.
Featured Articles

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    9 November 2022
    Reading time: 4 min.
    10 tips to push your Black Friday emails beyond the usual design

    Black backgrounds, countdowns and GIFs… you’ve tried everything for your Black Friday campaigns and, let’s face it, this year you have to come...

    29 October 2019
    Reading time: 7 min.
    10 Ways to Get Better Email Engagement

    If you are using the marketing potential of email, you probably noticed that emails are never equally effective. One message...

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    Read all the posts about Email & SMS Marketing
    4 August 2020
    Reading time: 5 min.
    Email marketing and typography: tips on formatting and style

    Much of the recent typography discussion in Email Marketing has focused on web fonts and fallback. Companies constantly seek better CS...

    21 July 2020
    Reading time: 5 min.
    Email Design: 4 Tips for Header Design

    The header is the first thing a recipient sees in an email, it’s the curtain that rises on the communication. Whether bold or...

    20 July 2020
    Reading time: 5 min.
    Why You Need To Nail Your Visuals In Email Marketing

    Before your email recipients even read your email (beyond your subject line, of course), they will register what your email looks...

    16 July 2020
    Reading time: 7 min.
    6 Email Marketing Tips For Brick And Mortar Businesses

    As a brick and mortar business, you want to remain as connected as possible with customers. When they aren’t always popping p...

    2 July 2020
    Reading time: 5 min.
    2020 Email Design Trends That Will Drive More Sales in the Future

    So, with the beginning of another decade, the methods you’ve been incorporating so far probably won’t have the underlying effect ...

    30 June 2020
    Reading time: 8 min.
    Email Marketing & Gen Z: Email Design Tips and Other Best Practices

    While some stereotypes about generations are just that, misrepresentation, others are based on facts. You can’t deny the difference between th...

    23 June 2020
    Reading time: 6 min.
    Timing and Pressure: how e-mail timing impacts the recipient

    We are pleased to present our latest focus. This is the first of the new series—MailUp Data, which is entirely dedicated to t...

    9 June 2020
    Reading time: 4 min.
    Email and download speed: what’s the recipient’s tolerance threshold?

    While an HTML email size can affect the delivery rate, the heaviness of the message (i.e. its size once it has been opened an...

    14 May 2020
    Reading time: 6 min.
    5 ways to integrate the SMS channel and email

    Of the 7.7 billion people on the planet, an estimated 3.5 billion have internet access and over half of them use email. However, did you know...