Email & SMS Marketing

After many years, email maintains its position as the digital channel with the highest ROI. Here you'll find everything, absolutely everything you need to know about Email Marketing, from design to personalization, from automation to performance analysis.
Featured Articles

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    9 November 2022
    Reading time: 4 min.
    10 tips to push your Black Friday emails beyond the usual design

    Black backgrounds, countdowns and GIFs… you’ve tried everything for your Black Friday campaigns and, let’s face it, this year you have to come...

    29 October 2019
    Reading time: 7 min.
    10 Ways to Get Better Email Engagement

    If you are using the marketing potential of email, you probably noticed that emails are never equally effective. One message...

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    Read all the posts about Email & SMS Marketing
    24 September 2019
    Reading time: 10 min
    Email Personalization: Step-by-Step Guide

    One of the peculiarities of email lies in its apparent contradiction: it is the oldest digital marketing channel, and at the same time the one...

    17 September 2019
    Reading time: 5 min
    6 Top Link Building Tools for Content Marketers

    At the end of the day, content marketing is about sharing an idea, brand, or commodity that enhances readers lives in some wa...

    10 September 2019
    Reading time: 5 min
    7 Email Design Trends Popular This Fall

    Companies consider September a new beginning, with renewedobjectives and new intentions to be pursued from n...

    3 September 2019
    Reading time: 6 min
    A Rebirth of SMS Messages: +6% sending volumes

    Do youremember all the times we talked about the longgoodbye of SMS messages? First, the ...

    27 August 2019
    Reading time: 4 min.
    Back To Work: How To Plan The New Season of Email Marketing

    Everyone is back to the office, except for the naive few traveling inSeptember. People are back at their desks, struggling with loose...

    6 August 2019
    Reading time: 5 min
    4 Ways To Segment Subscribers And Send Better Emails

    Email marketing is constantly lauded as one of the highest ROI marketing channels.

    It’s better than Facebook.

    T...

    16 July 2019
    Reading time: 7 min
    Two Must-Have Tools to Customize Emails

    If you follow our blog, you surely know this isn’t the first time we’ve talked about ...

    4 June 2019
    Reading time: 8 min
    Deliverability: the MailUp Story

    Anyone dealing with Email Marketing knows how easy it is to underestimate the importance of campaign delivery rates...