Email & SMS Marketing

After many years, email maintains its position as the digital channel with the highest ROI. Here you'll find everything, absolutely everything you need to know about Email Marketing, from design to personalization, from automation to performance analysis.
Featured Articles

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    9 November 2022
    Reading time: 4 min.
    10 tips to push your Black Friday emails beyond the usual design

    Black backgrounds, countdowns and GIFs… you’ve tried everything for your Black Friday campaigns and, let’s face it, this year you have to come...

    29 October 2019
    Reading time: 7 min.
    10 Ways to Get Better Email Engagement

    If you are using the marketing potential of email, you probably noticed that emails are never equally effective. One message...

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    1 March 2018
    Reading time: 2 min
    How To Streamline Teamwork, With Collaboration [Infographic]

    Collaboration is a tool t...

    27 February 2018
    Reading time: 5 min
    Great Drip Campaigns & Where To Find Them

    The term drip marketing refers to a series of manual or automated emails which are based on “triggers...

    21 February 2018
    Reading time: 6 min
    Email Preheader Best Practices

    Email preheaders, summaries, Johnson boxes,...

    6 February 2018
    Reading time: 8 min
    All about Valentine’s Day emails, from creativity to strategies

    With Valentine’s Day just around the corner, our inboxes are slowly filling up with pastel-colored emails with small hearts a...

    30 January 2018
    Reading time: 5 min
    5 Effective Strategies for Event Reminder Emails

    A critical part of that campaign is the event reminder email, which keeps registrants interested, provides essential event in...

    23 January 2018
    Reading time: 8 min
    Email Marketing for Tourism: A Strategy in 5 Steps

    In an era of digital natives, the Tourism & Travel industry ought to focus not only on finding new guests and customers,...

    16 January 2018
    Reading time: 8 min
    Improving Email CTR: 5 Ideas Worth Trying

    On an abstract level, we could define the click as the “key” that leads to the “waiting room” of the conversion. Whether it’s...

    13 January 2018
    Reading time: 3 min
    Email Checkup: Say Goodbye To Tiny Yet Fatal Technical Errors

    While rushing to send communications to our customers, we often leave out details that, even if minimal, affect the r...

    11 January 2018
    Reading time: 3 min
    How 6sicuro Uses Emails To Attract New Blog Readers

    There are two prerogatives for a truly effective Content Marketing program: the first, of course, is the value...