Email & SMS Marketing

After many years, email maintains its position as the digital channel with the highest ROI. Here you'll find everything, absolutely everything you need to know about Email Marketing, from design to personalization, from automation to performance analysis.
Featured Articles

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    9 November 2022
    Reading time: 4 min.
    10 tips to push your Black Friday emails beyond the usual design

    Black backgrounds, countdowns and GIFs… you’ve tried everything for your Black Friday campaigns and, let’s face it, this year you have to come...

    29 October 2019
    Reading time: 7 min.
    10 Ways to Get Better Email Engagement

    If you are using the marketing potential of email, you probably noticed that emails are never equally effective. One message...

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    17 October 2017
    Reading time: 9 min
    4 Fatal Mistakes In Managing Email Images

    Today we will look into some errors that you could stumble upon while managing your email images. Actually, it often happens...

    26 September 2017
    Reading time: 5 min
    How To Create Killer CTAs Using A/B Testing

    Understanding how to tweak buttons in order to make them more attractive in the eyes of the reader is often...

    14 September 2017
    Reading time: 4 min
    The future of Email Marketing: an interview to Jordie Van Rijn

    Jordie van Rijn of emailmonday is an experienced email marketing and marketing automation co...

    29 August 2017
    Reading time: 7 min
    5 Cornerstones To Great Database Building

    Every digital marketing activity is based on certain fundamental principles, those “rules of the game” that can be used to to define a...

    22 August 2017
    Reading time: 9 min
    Tutorial: How to Add Anchor Links in Emails

    Anchor links in email are incredibly useful for newsletters that are long and content-rich. They give your subscribers a chan...

    10 August 2017
    Reading time: 5 min
    How To Customize Emails Using Dynamic Fields

    Let’s imagine welcoming a totally unknown client or, conversely, recognizing the client, greeting them by name, knowing what...

    3 August 2017
    Reading time: 6 min
    Email Deliverability: Do’s and Dont’s to Make Sure Your Campaigns are Delivered

    The first email was sent as long ago as 1971, and an era has passed since then: today, every day, an average 225 billion messages...

    25 July 2017
    Reading time: 5 min
    How To Use SMS Messages To Re-Engage Inactive Customers

    For brands, the game of digital marketing isn’t just played while customers are ...

    20 July 2017
    Reading time: 5 min
    Tutorial: How to Add Background Images in Email

    This article originally appeared on our sister blog ...