Email & SMS Marketing

After many years, email maintains its position as the digital channel with the highest ROI. Here you'll find everything, absolutely everything you need to know about Email Marketing, from design to personalization, from automation to performance analysis.
Featured Articles

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    9 November 2022
    Reading time: 4 min.
    10 tips to push your Black Friday emails beyond the usual design

    Black backgrounds, countdowns and GIFs… you’ve tried everything for your Black Friday campaigns and, let’s face it, this year you have to come...

    29 October 2019
    Reading time: 7 min.
    10 Ways to Get Better Email Engagement

    If you are using the marketing potential of email, you probably noticed that emails are never equally effective. One message...

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    Read all the posts about Email & SMS Marketing
    9 January 2018
    Reading time: 11 min
    The Unsubscribe Effect: What Makes Users Hit the Unsubscribe Button?

    So when we make a quick decision like whether or not to open an email, we have to ask ourselves if it’s worth the time and ou...

    21 December 2017
    Reading time: 11 min
    HTML & Email: 6 Common Mistakes You Should Avoid

    We know that thanks to HTML and CSS we can build an email structure and give it a form, or rather a format, that makes it possible to display...

    12 December 2017
    Reading time: 5 min
    7 Fresh Design Ideas for Your New Year’s Email Marketing

    Last year, we caught a few emails in our inbox offering a 2016-themed discount for $20.16 or 20.16% off a purchase. This is a cute and clever...

    5 December 2017
    Reading time: 6 min
    How To Build An Effective Welcome Series

    Numbers couldn’t be clearer: a Welcome Series is an exceptional tool for improving a user’s first impression and laying the first brick for a...

    28 November 2017
    Reading time: 10 min
    6+6 Ways to Create a Holiday Gift Guide for Email

    The Christmas season greatly facilitates this task, as the propensity to buy already exists in all consumers. We all look for Christmas gifts,...

    14 November 2017
    Reading time: 8 min
    Bring your emails to life with video, animated GIFs, countdowns and dynamic images

    According to a recent Cisco System ...

    31 October 2017
    Reading time: 6 min
    8 Promotional Emails That Actually Work

    Promoting a special offer via email is easily said. After all, what do you need other than a product image and a discount? In...

    26 October 2017
    Reading time: 7 min
    Black Friday: an Email Marketing Strategy in 8 Steps

    This article has been updated to guarantee a new, fresh content on November the 3rd.

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    24 October 2017
    Reading time: 6 min
    Tutorial: How to Create A Personalized Image in Email

    This article originally appeared on our sister blog ...