Email & SMS Marketing

After many years, email maintains its position as the digital channel with the highest ROI. Here you'll find everything, absolutely everything you need to know about Email Marketing, from design to personalization, from automation to performance analysis.
Featured Articles

    Subscribe to our newsletter

    9 November 2022
    Reading time: 4 min.
    10 tips to push your Black Friday emails beyond the usual design

    Black backgrounds, countdowns and GIFs… you’ve tried everything for your Black Friday campaigns and, let’s face it, this year you have to come...

    29 October 2019
    Reading time: 7 min.
    10 Ways to Get Better Email Engagement

    If you are using the marketing potential of email, you probably noticed that emails are never equally effective. One message...

    256x218
    By your side to grow, every day

    From developing integrations to providing strategic support, from creating creative concepts to optimizing results.

    Read all the posts about Email & SMS Marketing
    13 October 2016
    Reading time: 5 min
    Email marketing for NGOs: the case of Amnesty International

    For non-profit organizations, communication is an activity that goes far beyond simply promoting their brand. More than in ot...

    4 October 2016
    Reading time: 12 min
    Tutorial: Tips for Using Stock Photos in Email

    But it’s still important to use these images properly. There’s an art to finding, editing, and incorporating photos in email. Make the process...

    3 October 2016
    Reading time: 6 min
    Prevent Gmail from clipping your email

    Message clipping is especially common for Gmail users, where HTML emails ...

    27 September 2016
    Reading time: 8 min
    Tutorial: How to Begin A/B Testing Email Designs

    A/B testing compares two versions of the same thing (subject headlines, email design layouts, CTA buttons, etc.) until you narrow down results...

    14 September 2016
    Reading time: 9 min
    Tutorial: How to add a countdown timer in email

    In today’s workshop, we’ll be showing you how easy it is to add a countdown timer in your email messages. Our tools for this workshop will be...

    8 September 2016
    Reading time: 2 min
    MailUp for tourism: how B&B Hotels is earning loyalty and increasing its bookings

    With this new case study, we specifically focus on the best practices of email marketing for the tourism industry, where one...

    6 September 2016
    Reading time: 8 min
    Inspiring ways to use countdown timers in email

    High quality photography, illustration, GIFs, and other elements of good email design show readers the sophistication and cohesion of your ...

    23 August 2016
    Reading time: 5 min
    The unsubscribe link: a matter of transparency, reputation, performance and deliverability

    It’s extremely tempting to hold onto the subscribers in your database any way you can, especially when you’ve put so much tim...

    18 August 2016
    Reading time: 6 min
    Summer email designs: top 4 email campaigns

    Here are the reasons why we liked these email campaigns above all others:

    Because they perfectly embody one of the strategic must...