Email & SMS Marketing

After many years, email maintains its position as the digital channel with the highest ROI. Here you'll find everything, absolutely everything you need to know about Email Marketing, from design to personalization, from automation to performance analysis.
Featured Articles

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    9 November 2022
    Reading time: 4 min.
    10 tips to push your Black Friday emails beyond the usual design

    Black backgrounds, countdowns and GIFs… you’ve tried everything for your Black Friday campaigns and, let’s face it, this year you have to come...

    29 October 2019
    Reading time: 7 min.
    10 Ways to Get Better Email Engagement

    If you are using the marketing potential of email, you probably noticed that emails are never equally effective. One message...

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    Read all the posts about Email & SMS Marketing
    28 February 2017
    Reading time: 7 min
    Design a Standout Subscription Confirmation Email

    You may be missing out on a great opportunity to reinforce your brand’s value proposition and get subscribers to engage with...

    14 February 2017
    Reading time: 3 min
    How to convert occasional customers into loyal ones: Loytrend’s success story

    This is a set of activities that can lead to a high return on investment (ROI), not only because of its clearly visible mediu...

    6 February 2017
    Reading time: 5 min
    Email authentication: improving awareness and adoption with “Deliverability Checkup”

    That’s what happens to a lot of email campaigns. That’s one of the ways ISPs like Google, Microsoft, AOL, Yahoo! and many others try to protec...

    30 January 2017
    Reading time: 5 min.
    Valentine’s Day Emails: Design Tips We Love

    Valentine’s Day is one big shopping event. According to the ...

    24 January 2017
    Reading time: 7 min
    Top 10 KPIs for Email Success

    Data-driven marketing is growing at a global level, with data at the base of any successful marketing decision or strategy. A...

    18 January 2017
    Reading time: 5 min
    Why We Love Email Advertising (And You Should, Too)

    So what if it were possible to obtain revenue directly from the email, without depending on the user to take the hoped-for step of clickin...

    12 January 2017
    Reading time: 6 min
    5 Email Newsletter Templates to Always Have

    When you use templates, your emails start off with basic components that are assembled in your brand’s visual style, so you don’t have to rein...

    28 December 2016
    Reading time: 10 min
    10 email marketing mistakes (and their solutions)

    Thus we offer you this blog post, where we have put together all the missteps and mistakes that marketers can make when manag...

    21 December 2016
    Reading time: 8 min
    SMS for business: 5 tips for 5 goals

    What they’re missing is that dose of inventiveness that lets you tailor the potential of SMS to the specific features of each...