Email & SMS Marketing

After many years, email maintains its position as the digital channel with the highest ROI. Here you'll find everything, absolutely everything you need to know about Email Marketing, from design to personalization, from automation to performance analysis.
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    9 November 2022
    Reading time: 4 min.
    10 tips to push your Black Friday emails beyond the usual design

    Black backgrounds, countdowns and GIFs… you’ve tried everything for your Black Friday campaigns and, let’s face it, this year you have to come...

    29 October 2019
    Reading time: 7 min.
    10 Ways to Get Better Email Engagement

    If you are using the marketing potential of email, you probably noticed that emails are never equally effective. One message...

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    Read all the posts about Email & SMS Marketing
    14 December 2016
    Reading time: 8 min
    User profiling: the best way to get to know your audience

    A level of personalization that undergoes two key activities: profiling and segmentation. The first prepares...

    6 December 2016
    Reading time: 12 min
    10 Strategies for Your Holiday Email Design

    Are your campaigns wow-worthy? We made a list of 10 design tactics every email marketer should use to optimize holiday email...

    30 November 2016
    Reading time: 11 min
    Tutorial: How to properly incorporate GIFs in email

    What’s exciting is that ...

    29 November 2016
    Reading time: 5 min
    Email Advertising in a New Ebook

    With the decline of printed media, the web is now the main arena for advertising revenue. Email is one of ch...

    24 November 2016
    Reading time: 10 min
    Top 4 tips for using animated GIFs in email

    Our inboxes have seen a lot animated GIFs this holiday season as email marketers get creative in showcasing products and communicating in incr...

    22 November 2016
    Reading time: 10 min
    What Can You Do With Inbound SMS? A Strategy In 6 Steps

    Inbound SMS is the other side of SMS marketing that often remains sidelined in promotional campaigns, product launches and co...

    31 October 2016
    Reading time: 6 min
    7 Tips to Send Your Best-Ever Thanksgiving Email

    And a large driver of that traffic is email, which we increasingly check on our phones. So it’s a total no-brainer that crafting emails with c...

    25 October 2016
    Reading time: 10 minuti
    Halloween Email Campaigns: 6 Design Tricks and Treats

    But, should everyone send Halloween email campaigns? Yes! If you’re not sure what to send or you’re still putting finishing touches on your ca...

    20 October 2016
    Reading time: 5 min
    One-to-one transactional SMS: 3 strategic suggestions

    Yet the role of a transactional SMS goes far beyond a simple notification: it helps create a comfortable and continuous customer exper...