Email & SMS Marketing

After many years, email maintains its position as the digital channel with the highest ROI. Here you'll find everything, absolutely everything you need to know about Email Marketing, from design to personalization, from automation to performance analysis.
Featured Articles

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    9 November 2022
    Reading time: 4 min.
    10 tips to push your Black Friday emails beyond the usual design

    Black backgrounds, countdowns and GIFs… you’ve tried everything for your Black Friday campaigns and, let’s face it, this year you have to come...

    29 October 2019
    Reading time: 7 min.
    10 Ways to Get Better Email Engagement

    If you are using the marketing potential of email, you probably noticed that emails are never equally effective. One message...

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    Read all the posts about Email & SMS Marketing
    13 July 2017
    Reading time: 8 min
    15 Unique Ways to Use Animated GIFs in Email

    We see GIFs being used more and more often in our inboxes, adding a touch of vitality and cheer to email messages. But animated GIFs a...

    6 July 2017
    Reading time: 8 min
    Marketing Automation: What It Is And How To Use It

    Within a marketing landscape that’s increasingly oriented towards having multiple channels and customized communications, ...

    8 June 2017
    Reading time: 4 min
    How Terme di Saturnia is using email to increase its bookings

    Where is the purchasing decision currently taking place in the tourism sector? Mainly online, as we know. It is here that use...

    1 June 2017
    Reading time: 6 min
    SMS Marketing: a few insights and a new report

    Today we’d like to take a look at the SMS channel from a broader perspective, considering the flow of text messages sent by companies: to do s...

    2 May 2017
    Reading time: 5 min
    How BPM uses email to re-engage and retain customers

    In the past, everything for banks revolved around the product. Communication processes were designed and geared towards providing a service th...

    13 April 2017
    Reading time: 6 min
    3 Ways to Optimize Mobile Landing Pages

    We know that in a landing page, every element must be finely calibrated and perfected to ensure one goal: that the user performs the action yo...

    4 April 2017
    Reading time: 10 min
    4 Ideas To Revamp Your Easter Emails

    2017 data from the National Retail Federati...

    21 March 2017
    Reading time: 8 min
    10 winning features of SMS text messages

    In the buzz of mobile marketing, instant messaging and proximity technologies, SMS is staying in the spotlight. Just take a l...

    16 March 2017
    Reading time: 6 min
    What can SMTP do for your Email Marketing?

    We know that the present and future of messaging technologies depend on quality mailings and personalized co...