Email & SMS Marketing

After many years, email maintains its position as the digital channel with the highest ROI. Here you'll find everything, absolutely everything you need to know about Email Marketing, from design to personalization, from automation to performance analysis.
Featured Articles

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    9 November 2022
    Reading time: 4 min.
    10 tips to push your Black Friday emails beyond the usual design

    Black backgrounds, countdowns and GIFs… you’ve tried everything for your Black Friday campaigns and, let’s face it, this year you have to come...

    29 October 2019
    Reading time: 7 min.
    10 Ways to Get Better Email Engagement

    If you are using the marketing potential of email, you probably noticed that emails are never equally effective. One message...

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    Read all the posts about Email & SMS Marketing
    19 January 2021
    Reading time: 6 min.
    SMS Marketing for your business: strategies and secrets for effective SMS campaigns

    The statistics speak for themselves: SMS messages are far from being considered obsolete technology and are still an excellent marketing chann...

    12 January 2021
    Reading time: 10 min.
    Email Marketing Glossary: the 100 words every marketer needs to know

    Whether you’re a newbie to the email marketing world or an experienced marketer, having a glossary of terms to learn or review whenever you wa...

    5 January 2021
    Reading time: 10 min.
    Email Marketing Awards: top email campaigns of 2020

    In 2020 Coronavirus emergency and update notifications have been invading our inboxes, adding to traditional and seasonal email campaigns.

    ...

    3 November 2020
    Reading time: 6 min.
    Black Friday: 8 email deliverability best practices to boost conversions

    Black Friday might be the most lucrative day of the year for online retailers. On Black Friday 2019, 93.2 million peo...

    27 October 2020
    Reading time: 6 min.
    Lifecycle engagement: how the engagement of your database contacts develops

    This is the second chapter of the new MailUp Data series. In the ...

    14 October 2020
    Reading time: 6 min.
    How BIMI can authenticate emails with your logo

    The technology that helps brands ...

    13 October 2020
    Reading time: 6 min.
    The DKIM email authentication method: what is it?

    Email scams that rely on sender forgery, like spoofing and phishing, have been around since the mid-1990s. However, they’ve g...

    29 September 2020
    Reading time: 7 min.
    Buying mailing lists: all the consequences of this tactic

    No prejudice here: my goal is not to convince you that buying mailing lists and contacts is wrong at all costs, but to show you what happens w...

    15 September 2020
    Reading time: 5 min.
    How a sender’s domain reputation affects deliverability

    It’s a fact: between 20 and 25% of the emails you send end up in the spam folder of your contacts. Sometimes it’s because of...